Fitbit lost $277.2 million last year and saw a 32 percent drop in the number of devices it sold compared to 2016. Yesterday, the company said during an earnings call that it would be working on a "family" of smartwatches this year and that they would be produced with mass appeal in mind. You can also expect to find all of the features included in the original Ionic, our review of which you can check out here. The workouts are short, on-screen routines, between five and 15 minutes long and include exercises aimed at improving strength, stability and speed, boosting your metabolism and guiding you through proper pre- and post-workout stretches. The Fitbit Ionic: Adidas edition is a running-focused smartwatch that comes with a breathable sport band, an Adidas-designed clock face inspired by race bibs and the Adidas Train app, which includes six workouts aimed at improving your running performance. Today, the company announces that the product of that collaboration is now available for presale.
Last year, Fitbit announced it had entered a multiyear deal with Adidas - a partnership that would result in a new edition of the Fitbit Ionic and exclusive personal training programs to go along with it.
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